Our Event Educators – meet Lynleigh McPherson
Lynleigh McPherson is a vibrantly energetic, extremely experienced and highly sought-after event professional with over 20 years of event management experience. She’s currently working on multiple high-profile events all over Australia. We consider ourselves super lucky to have her on the CoEM team. It’s always great to get the inside info on what’s happening in the events industry.
I am very passionate about developing the future generation of event managers and really love seeing others grow in their chosen careers
We asked Lynleigh to give us the drum about what’s happening in her event world and how she came to be an educator while retaining her extraordinary event pro status. Read on for some of her thoughts, tips and insights…
How did you get to where you are right now?
I’ve had an extremely varied career in events. That has provided a well-rounded education ranging from design and branding, styling and major event design, catering and major hospitality events, experiential and immersive events and sales and business development. This vast experience has led to a strong reputation in the industry and allows me to consult in various event businesses as an industry leader.
What’s your speciality?
My speciality is to create immersive and engaging events that are influential for the brand, and adhere to the clients budget. Not an easy thing to achieve at times. What’s the best thing about being an event manager? Creating and developing strong event strategies and concepts that delivers exceptional ‘return on investment (ROI) for the client.
What’s the worst thing about being an event manager?
When problems arise at event that are completely out of your control.
What are the top 3 attributes of a great event manager?
Attention to detail – paramount for an event manager otherwise things start to unravel onsite pretty quickly. Budget management – tight budget control is essential for yourself and for your client. Solutions oriented – no matter how organised you are there will always be changes or incidents onsite and there is a need to think on your feet to find solutions for the client.
What event are you most proud of?
The launch of RYOT. The relationship with the client was a true partnership. The team delivered an exceptional and unique event that was unlike anything that had been seen in Australia before.
Why are you now teaching event management?
I have had some fantastic mentors in the industry that have really helped drive my career and ensured that I have stretched myself. Knowledge is key to any career and I love being able to pass on my knowledge and key learnings. I am very passionate about developing the future generation of event managers and really love seeing others grow in their chosen careers. I think that the college provides a very detailed and well rounded course that really sets up students up for success and to enter the industry confidently. There is a great support from leading industry professionals and this exposure for the students is excellent.
How will our events industry evolve in the coming years?
I think that the industry has a great future ahead. If we keep learning to adapt and insert immersive technology into our events that provide insights, real time data, and can record a great ROI, this will develop the message in the industry of how important events are to a company’s brand and sales initiatives. I also think that conferencing will be completely different and really start to adopt a strategy of how people learn and take in information. I hope that we have also developed sustainable event practices that we wouldn’t have even thought of yet and are a normal part of event life to assist in protecting our planet. Particularly around catering and menu options.
Which event management companies are you impressed with right now?
Here are 3 of my favourites. All are industry leaders known for their exceptional event concepts and well-oiled executions:
- Event Emporium
- Team Event
- Aurora Creative Agency
Lynleigh is currently a speciality subject teacher for our Event Manager program.