Event Marketing
& Sponsorship

Market events effectively and professionally

40 hours (approx)
Start anytime
$600
Online
APPLY NOW

Create an industry standard event and sponsorship marketing plan

Learn to market your event like a professional. Learn about sponsorship for events. Add an adaptable skill to your toolkit and an accredited certification to your resume.

COURSE OVERVIEW

Course Description

Events are widely used as marketing channels to promote products and services. Think brand activations, product launches and PR events.

This lively and engaging short course will introduce you to real-life strategy and planning used in event marketing. Bespoke content covers the related area of event sponsorship and outlines key human skills of collaboration, empathy and creativity as they apply to event marketing.

There are 7 modules to complete:

  • 01 The Experience Economy
  • 02 The Marketing Mix
  • 03 The Marketing Plan
  • 04 Sponsorship for Events
  • 05 The Sponsorship Plan
  • 06 Evaluation
  • 07 Putting it all together

Course duration

On average this course takes a maximum of 40 hours to complete however students have six months to complete.

Course outcomes

By the end of the course you will be able to:

  • Research and identify sponsorship and event marketing opportunities
  • Plan sponsorship and event marketing
  • Initiate implementation of sponsorship and event marketing
  • Monitor and evaluate sponsorship and events

Assessment and Takeaways

This course has one assessment task. Students will have access to downloadable marketing templates

Support

This course is guided by a dedicated learning facilitator who is on hand for their expertise and support.

WHAT CERTIFICATION WILL I RECEIVE?

WHO SHOULD DO THIS COURSE?

This course is designed for those who are or who would like to be responsible for increasing brand engagement and awareness through the use of events.

The course content can apply across a range of industry sectors but is specifically designed for those working in or wishing to work in the events industry.

Other Benefits

  • Receive a Nationally Accredited Statement of Attainment
  • Knowledge of event marketing is a valuable addition to any event manager’s toolkit
  • Enhance your employment prospects or career progression

Apply now and continue your career development with a deeper knowledge of event marketing.

COURSE FEES

Event Marketing and Sponsorship FEES – $600

Upfront payment only

Entry Requirements

Applicants must be at least 18 years of age

No pre-requisites are required for this course

Gain a
good understanding
of event marketing

Obtain a
certification for
your resume

Add to your
existing
event skills

Enjoy a fun
and interesting
online experience

ENQUIRE ABOUT EVENT MARKETING HERE

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